Proposal for ABS Broadcast

AI Lead Generation System for ABS Broadcast.

A done-for-you prospecting system so you spend your time closing broadcast deals, not finding them.

Issued August 05, 2026 Valid until September 04, 2026 Ref prop-1f93a459

Executive Summary

A brief for whoever needs to see this

As the sole salesperson, you are spending 60 to 70% of your week sourcing leads manually, leaving little time for the closing work that actually generates revenue. This engagement replaces that entire prospecting function with a done-for-you multichannel system covering LinkedIn and cold email, managed end to end, with every reply handled and every qualified meeting booked directly to your calendar. The outcome is a consistent, measurable pipeline of qualified broadcast and channel-operator conversations, without adding headcount or consuming your time.

The problem

What's slowing your growth

Before implementing any solution, the problem has to be clear. Here's what came out of our call.

Prospecting consumes your best hours

You mentioned spending 60 to 70% of your time finding people: manually working through the Sky EPG channel list, connecting on LinkedIn, drafting outreach, and chasing down the right contact at each sports federation. That leaves only 30 to 40% of your week for the part you are genuinely good at and enjoy, which is the conversation, the pitch, the close. The prospecting work is not generating proportional returns; it is simply the cost of keeping the pipeline alive at all.

Feast-and-famine pipeline risk

You described it precisely: stop feeding the pipeline and you plateau two or three months later, then you are chasing. Because every lead you are generating today is being sourced manually and by you alone, any week where prospecting slips, whether due to a deal requiring attention or a conference trip, creates a gap that shows up as an empty calendar months down the line. There is no system running in the background when your attention is elsewhere.

Network-dependent pipeline does not scale

You told me the majority of deals closed over your 15 to 16 years have come through relationships and referrals: someone who worked with you at ITV, a contact who heard your name in the market, an introduction through a shared connection. That is a genuinely valuable asset, but it is also unpredictable and cannot be accelerated on demand. A referral arrives when it arrives. You cannot decide to generate three more referrals this month because revenue is short, which means the ceiling on new business is set by a network that grows slowly and passively.

Shrinking new-channel market costs deals

You noted that five or so new Sky channel launches a year has become one single inquiry across the whole of this year. That core pipeline, the highest-value business at around £10,000 a month per client, is contracting. The migration pipeline from existing channels is the logical replacement, but contract renewals are time-sensitive windows that require consistent, systematic outreach to catch at the right moment. Working through the EPG list opportunistically means most windows close before you know they are open. At a 10% close rate and a £120,000 annual contract value, each missed renewal conversation is a six-figure opportunity that does not come back around for years.

The solution

How we solve it

Here's how the LUNIFAI offer directly addresses each of the problems above.

Pipeline runs while you close

From week one, your existing 4,700 LinkedIn connections are scored against your ICP and the highest-fit contacts enter a reactivation sequence written in your voice, so the network you have already built starts producing conversations immediately, before a single cold email is sent. New prospects from the Sky EPG list, sports federations, and C-suite decision-makers at target channels are scraped, enriched, and verified automatically. Every reply lands in a shared Slack alert and is answered on your behalf within 15 minutes. You stop spending 60 to 70% of your time sourcing and start spending it where you said you want to be: in the meeting.

Consistent outreach, no manual effort

The multichannel infrastructure handles LinkedIn outreach from week one and cold email from week four once dedicated sending domains have warmed up, running continuously regardless of how busy the rest of your week gets. A/B testing across angles, hooks, and calls to action runs in the background to find what resonates with broadcast and sports-federation buyers specifically. The custom Airtable CRM gives you a single view of every lead in motion, every stage, every follow-up, without you managing any of it. The feast-and-famine cycle stops because the system does not take days off.

40+ hours recovered monthly

At 60 to 70% of a working week spent on prospecting, you are losing roughly 24 to 28 hours a week, or 96 to 112 hours a month, to tasks the system handles end to end. Using a conservative estimate of £60 per hour for a senior sales professional covering your own time, that is between £5,760 and £6,720 in productive capacity consumed by list-building, connection requests, and chasing replies every single month. Those hours get reallocated to discovery calls, proposal follow-up, and the relationship-building that has historically been the source of your highest-value deals.

2 to 3 additional deals per month in reach

The system is built to generate 20 to 30 qualified meetings per month across email and LinkedIn combined. At your current 10% close rate that is two to three additional clients a month on top of whatever your network brings in on its own. Taking your channel work at £10,000 a month and your single-service contracts at £500 a month together, a blended client is worth £63,000 in year one. At ten qualified meetings per close, one new client costs you £9,450 in meeting fees against that £63,000, close to seven times your outlay, before any renewal or expansion into the other services ABS can supply. And you pay only when a decision-maker actually sits down with you, so the cost never runs ahead of the results.

Before / After

What changes, concretely.

~70% prospecting -> 0% prospecting

Today

60 to 70% of your working week goes to manual LinkedIn prospecting, list research, and follow-up chasing, leaving only 30 to 40% for meetings and closing.

After this engagement

Prospecting, enrichment, outreach, reply handling, and booking all run automatically. Your week is structured around conversations and closing, not sourcing.

Done for you

One machine. You just show up.

Before the meeting

I run the entire machine

Infrastructure

DomainsMailboxesWarm-upDeliverability

Data

List scrapingEnrichmentVerificationRouting

Messaging

IcebreakersCopywritingWinning angles

Channels

LinkedIn SequenceEmail Sequence

CRM

Custom Airtable CRMPipeline buildCRM hygiene

Appointment setting

Reply to every interested leadFollow-ups on your behalf until booked or a clear noBooked to your calendar

MEETING BOOKED

After the meeting

All you do

Show up to the call
Pitch and close, like you always do
Update the CRM stage

Free bonus

Custom dashboard and funnel tracker

Your own live dashboard: campaign performance, reply and booking rates, and a full funnel tracker from first touch to closed deal, so you can see exactly what the system is producing without asking for a report.

Worth £3 000, yours free

Scope of Work

Scope of work and deliverables.

Onboarding & Infrastructure Implementation

Month 1

Onboarding calls (1-2h) and tool handover
Tools & software configuration
Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
Google Drive setup with document structure
APIs & integrations configuration
Domains and email addresses warm-up
ICP scoring of your existing LinkedIn network (~4,700 connections), ranked 1 to 100
Reactivation sequence to the highest-fit contacts already in your network
Scraping and leads list building
Data enrichment + icebreaker generation
Sequences writing + A/B testing variants
Complete booking system setup (Cal.com/Calendly)
CRM pipeline tracking setup
Appointment setting, replies to leads & follow-ups
Strategy call every 2 weeks (30 min)
LinkedIn launch, week 2

Scope of Work

Scope of work and deliverables.

Activation & Optimizations

Month 2 & beyond

Email/multichannel campaign launch, week 4
Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
Continuous system & campaign optimization
Appointment setting, replies to leads & follow-ups
Strategy call every 2 weeks (30 min)
Analytics tracking and dashboards

Timeline

Milestones and timeline.

Here's the sequence of phases after signing.

Month 1 Onboarding & Infrastructure Implementation

Month 2 & beyond Activation & Optimizations

Week 1

Onboarding & ICP. Domain setup and mailbox warmup begin.

Week 2

Lists & copy. LinkedIn outreach starts.

Week 3

Warmup & QA. Sequences loaded, tested, validated.

Week 4

Campaign live. Opportunity alerts land in Slack and email.

The Guarantee

At least 15 qualified meetings within 60 days of full multichannel launch, about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first. If I don't hit that number, the setup fee comes back to you in full. Across that whole window you still only pay for meetings that actually took place, so everything you spend with me is tied to a result.

Roadmap

Where this goes next.

Not included in this proposal. These would be scoped and quoted separately, later.

Database reactivation campaign

Once the main outbound campaigns are proven and optimised, a dedicated sequence targeting your full 4,700-connection LinkedIn database can be run systematically, segmented by industry and ICP score, to surface warm opportunities already inside your network.

Contract-renewal trigger monitoring

A signal-monitoring layer can be added to flag when target channels post roles, change suppliers, or show other renewal indicators, so outreach to existing-channel prospects is timed to the window when they are most likely to switch.

Multi-offer sequencing

As the wedge-service approach matures, separate sequences can be built for each service tier, targeting accounts at the right stage for a small initial engagement, then automating the expansion conversation at a pre-set interval.

Inbound content to support outbound

A lightweight LinkedIn content system can be layered on top of the outbound infrastructure to warm up cold prospects before they receive a connection request, improving reply rates among senior broadcast decision-makers.

Ways of Working

What working with us looks like.

Step What happens Why it matters

01Onboarding & Platform Setup We configure all your tools according to best practices. Operational from day one. Save dozens of hours.

02Review call every 2 weeks 30-minute call every 2 weeks to review progress: leads generated, calls booked, and what we change next. Keeps everyone aligned and makes sure you always get the highest ROI leads.

03Weekly sprint We work every week generating leads for you and sending them to you via Slack and email. Our goal is to minimize meetings. You pay us to save time, not spend it.

04Simple communication We communicate via a shared Slack channel, and use it to chat and deliver updates (M-F 11am-6pm CET). Pre-existing workspace? No problem, we'll Slack Connect. New to Slack? We'll invite you to ours.

05Feedback loop We iterate campaigns based on your copy and market feedback autonomously, without you. The only thing you need to worry about is closing deals. Changes are delivered in the shared Slack channel once per week, pre-review.

06Peace of mind Peace-of-mind maintenance on all prior builds and systems. You don't need to worry about maintenance, systems, or additional charges.

Software

Software and platforms.

Monthly cost at your expense

£200 to £450

Depending on the volume to manage and the solutions your system requires. These are billed to you directly by each provider, never marked up.

Annual plans

Most platforms offer between 17% and 37% discount on annual commitments.

Volume purchases

Economies of scale reduce the unit cost on credits. AnyMailFinder, for example, is $870 for 100,000 credits ($0.0087 each) against $49/month for 1,000 credits ($0.049 each), an 82% saving on unit cost.

Combining both levers, annual plus volume, real savings reach 30 to 40% compared with standard monthly rates. I set this up for you at cost.

Investment

Your investment

Per qualified meeting

£945/meeting

One setup, then you only pay per qualified meeting that actually took place.

Setup: £4 800 one-time, payable before we start

Three-month minimum term, then 30 days notice.

The guarantee: At least 15 qualified meetings within 60 days of full multichannel launch, about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first. If I don't hit that number, the setup fee comes back to you in full. Across that whole window you still only pay for meetings that actually took place, so everything you spend with me is tied to a result.

Where this number comes from

Worked out from your numbers during the call, not from a fixed rate. LTV counts the first 12 months only, never more.

What one customer pays you per month, on average (AOV) £5 250

How long they stay, on average 12 months

What one customer is worth, year one (LTV) £63 000

What you close from qualified meetings 10%

What one meeting is worth £6 300

My share (15%) £945/meeting

What you keep 85%

Setup. Billed once, before we start. It funds the infrastructure built in the first weeks.

Invoiced weekly, on meetings that actually took place only.

Investment

How the three months work.

The engagement runs for an initial three months. That is the window the guarantee is measured over, not a lock-in for its own sake. Past the setup fee you pay only for qualified meetings that actually took place, so everything you spend beyond the build is tied to a result, and I carry the risk of the build itself.

Week one begins on the day of signing, with your onboarding session. We configure your tools and automation platforms, handle authentication and access sharing, and lock the ICP and the angle together.

LinkedIn outreach starts in week two, running against both net-new prospects and your existing network, so the first opportunities can land before the email infrastructure is even ready. Domains and mailboxes warm up in parallel across weeks one to three, which is why the guarantee is measured from full multichannel launch rather than from your signature.

From week four the full engine runs: email and LinkedIn together, replies handled in minutes, meetings booked straight into your calendar, and a strategy call every two weeks. At the end of the three months we either continue on this structure, agree a retainer that suits us both, or stop.

LUNIFAI

Terms

Contractual Terms

Proposal for ABS Broadcast · AI Lead Generation System

01Purpose

LUNIFAI provides automation, integration, AI development, and low-code/no-code services. Deliverables are detailed in the proposal.

02Obligations

LUNIFAI commits to mobilizing the necessary resources for proper mission execution and promptly informing the Client of any blockages. The Client provides necessary elements, validates deliverables within deadlines, and settles amounts due according to agreed terms.

03Liability

LUNIFAI acts as an integrator of third-party solutions (n8n, Airtable, etc.). It is not responsible for bugs or limitations of these tools. Its liability is limited to a best efforts obligation, excluding gross negligence. Commercial closing is exclusively the Client's responsibility.

04Payment

The setup fee stated in this proposal is invoiced and payable before onboarding begins, as it funds the infrastructure built in the first weeks. From then on the Client pays a fee per qualified meeting only, at the rate stated in this proposal. Per-meeting fees are invoiced weekly, itemised by meeting date and attendee, payable within 7 days. Campaigns are paused if an invoice remains unpaid beyond 14 days. Software and API costs are at the Client's expense and are never marked up.

05Guarantee

LUNIFAI guarantees a minimum of 15 qualified meetings within the first 90 days of the engagement. Because cold email infrastructure requires roughly three weeks of domain warm-up before sending at full volume, this target is measured over the 60 days that follow the full multichannel launch (email plus LinkedIn running together), not from the contract signature date. If LUNIFAI has not delivered 15 qualified meetings by the end of that window, the setup fee is refunded to the Client in full. Meetings already delivered during that window remain payable at the per-meeting rate: the refund covers the setup fee, not the results produced. Any delay or interruption attributable to the Client pauses the measurement period for its duration.

Offer Architecture happens in week 1. The Client attends the session and signs off on the angle taken to market.
Messaging is approved within 48 hours. Copy sitting in an inbox is a campaign that is not sending.
LUNIFAI's copy is what goes to market. The Client is free to write an alternative version, which LUNIFAI will gladly run as an A/B test against its own.
Booked calls get attended, by the Client or by a closer, but somebody takes them.
The Client answers LUNIFAI within 24 hours when a lead needs them.
Sender accounts and calendar access are provided at onboarding, and the campaigns are neither paused nor restricted.

06What Voids the Guarantee

Two things void it: refusing the offer architecture work, and overruling LUNIFAI's copy. In either case LUNIFAI still builds and runs the entire system, but the 15 meeting guarantee no longer applies and the setup fee stops being refundable.

07Definition of a Qualified Meeting

A meeting counts as qualified when all of the following are true:

ICP match: the attendee's company matches the ideal customer profile we define together during onboarding (sector, company size, and geography).
Decision-making authority: the attendee is a decision-maker or a direct influencer on the buying decision (e.g. founder, director, head of brand or marketing), or the role you would normally sell to in a company of that type.
Genuine interest: the prospect has explicitly agreed to a scheduled call to discuss your services, fees, case studies or working together, booked into your calendar.
Attendance: the meeting takes place. A prospect who reschedules and then attends still counts. A one-off no-show does not, but I re-engage them at no cost and it counts once they attend.

08Contesting a Meeting

The Client has 48 hours after a meeting takes place to contest it in writing, stating which of the qualification criteria above it failed. A meeting not contested within that window is billable. This keeps what counts as a qualified meeting settled by the criteria above rather than renegotiated invoice by invoice.

09Termination

The Client commits to an initial term of three months from the date of signature. This minimum is a delivery requirement rather than a lock-in: domains and mailboxes need roughly three weeks of warm-up before sending at full volume, and the guarantee is measured over the 60 days that follow full multichannel launch, so a shorter term would end the engagement before the system has been given the window it is judged on. After the initial three months either party may end the collaboration at any time with 30 calendar days' written notice, with no penalty and no compensation. Meetings already delivered and not contested remain payable.

10Ownership

Deliverables are licensed to the Client for exclusive use after payment. LUNIFAI retains its methods, tools, and technical structures.

11Applicable Law

This agreement is governed by Swiss law. Exclusive jurisdiction: courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

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By LUNIFAI

Lukas Yu Manwaring

Founder · LUNIFAI · August 05, 2026

By ABS Broadcast

Ross Ravago

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